Josh Tsui

Director of Innovation at DePaul’s Jarvis Student Center for Innovation and Collaboration

• Location-based experience design & installations with experiential agency (EDGE)

DC-based space

• Screens with information related to view directly outside windows—> arranged around the circular structure to aid visitor flow
• Interactive virtual ‘ride’ to experience aerial view of city
• ‘Holographic’ video to educate about important historical figures

Stadium experience

• Guided tour of the stadium, experiences that differ from its traditional game-day usage
• AR photo-booth with players
• Tunnel run with photo ops

Challenges

• Unable to perform some user testing before receiving/installing equipment, due to off-site central office
• Cumbersome maintenance/updates
  • Football players who are often traded out
  • Expensive technologies are harder to update

Other Notes

• Museum app downloads are extremely low
  • best to use a web app for easier updates/more accessibility

Toni Witt

Founder of Cosmo Labs, creative agency

AR technology

• AR = Next major computing revolution
  • Logical ‘next step’ in the progression of computing technology
• Examples: Google Maps walking directions, Pokémon Go
• Often described as ‘immersive experiences’; many people don’t know what AR is and might be turned away

Tools for building web AR

• 8th Wall (Starter $9/mo)
  • A-Frame, Babylon.js, Three.js
  • data tracking —> need to put in google code snippet
  • more code-heavy in general
• Zapworks (Starter $68/mo)
  • drag & drop UI

Other web AR notes

• WebGL = JS API for 3D models/illos on the web
• Keep it low-poly to manage load times; stylized content works well
• App based AR tool
  • Overly (higher barrier, since users have to download)

Experience types

• World tracked (software recognizes planes in real world to attach content)
• Image tracked (software recognizes targets/hotspots to attach content)
• Face tracked (ex. snapchat filters)