Before doing pitching a virtual experience to the staff at DPAM, our team researched the benefits/applications of museums that offer some sort of virtual space. The following is a list of team members and their contributions to this research:
Caroline Rumani
- Case Study: Interactive 3D Virtual Tour for Quezon Memorial Shrine Museum
- 3D tours in general: Overall benefits of 3D tours for museums
- Study: Benefits of a 3-month cycle of weekly virtual museum tours in community dwelling older adults
- Mental Imaging Processing during Virtual Tours
- Evaluating 3D Tours
April LaRosa
- Study: Can Virtual Museums Motivate Students? Toward a Constructivist Learning Approach
Emily Urbina
- Curating a Virtual Art Gallery
- https://www.artplacer.com/5-essentials-to-curate-your-virtual-art-gallery/
- Idea of adding a virtual brochure
- Brochures are essential to the exhibition since they will remain with the viewer even once the exhibit is over.
- Build momentum by setting a date for the official opening and sharing teasers to start preparing people for the inauguration.
- Collect emails to share virtual tour updates
- Idea of altering the physical space to show a different customized experience
- Take advantage of the possibility of customizing the venue exactly as you want it.
- “You can select the colors of the walls, and play with the textures of the floors to create the space you desire”
Chloe Villanueva
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https://4experience.co/modern-exhibition-benefits-of-vr-and-ar-in-museums/#:~:text=Virtual and augmented reality can,%2C exhibit design%2C and marketing.
- Virtual and augmented reality can help museums engage visitors and present exhibits in a completely new, interactive way. Moreover, new technology can help museum staff with research, exhibit design, and marketing
- AR can turn a static exhibit into an interactive experience.
- Interactivity means paying attention when using them... more engagement = more people will be interested in coming
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https://www.museumnext.com/article/how-museums-are-using-augmented-reality/
- AR gives an opportunity to add a third dimension to displays, bringing objects or scenes to life. There are already many institutions around the world using AR. These projects bring something new to existing collections and attract wider audiences
- One of the concerns that PAMM had around its use of AR was the notion that technology can be isolating. Having visitors absorbed in the world on their phone and being in their own bubble would have run counter to what the artist wanted to achieve. In actual fact, it found that people were using the technology together. Groups were sharing screens and discussing what they could see. The exhibition even had the potential to engage strangers in conversation.
- Another risk is that this new technology could exclude older generations. Digital natives and millennials are likely to take such installations in their stride. Older people could potentially struggle or feel left out. Again, PAMM found that this was not the case. Many of the visitors to their AR exhibition were aged 55+. This age group reported having a positive experience.
- This technology can capture people’s attention and keep their focus on exhibitions for longer. Before opening their AR installation, the AGO did a survey. It discovered the average visitor to the museum’s collections spent on average only 2.31 seconds in front of each image. In a busy modern life where visitors are not always inclined to linger, museums can use AR technology to reach out and grab their attention.
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https://www.mdpi.com/2673-6470/2/1/2
- From the results of the knowledge/learning component, the combination of AR technology with oral narrative, 3D models and animations
- not only improve people’s motivation and interest in learning in an informal educational environment but also motivates people to carry out a higher level of the learning process.
- Meaningful experience has grown most significantly compared to the other three components, illustrating that
- AR technology allows visitors to participate in the museum experience to the maximum extent possible and generate rich interactions with exhibits.
- Concerning the emotional connection component,
- AR technology significantly stimulates the visitor’s emotional connection with the exhibits during the museum learning process.